Marketing Series Pt 4: Two-Way Street: Navigating Mutual Benefits in Business & Influencer Relationships

Marketing
Written By Em Hewitt

Today is the fourth part of our marketing series and we are talking about how you can collaborate with influencers or with other businesses in order to expand your reach and your audience to gain more customers. I believe that collaboration is the way of the future and it is becoming much bigger in marketing now than ever before, just look at the success of all of the recent Barbie collaborations!

In this episode I cover:

  • Some creative ways that you can work with other businesses

  • How to orchestrate a successful giveaway

  • Ways to use influencer marketing to your advantage

  • What user-generated content is and how you can utilise it for your marketing

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Em Hewitt
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Marketing Series Pt 3: From Stress to Success: Building a thriving social media community