Emotional Connection in Branding: How Personal Brands Inspire Loyalty

MarketingBusiness
Written By Em Hewitt

For the past year or so, I have been trying to grow my personal brand. Branding usually refers to your colours and logo, but personal branding is about marketing yourself as a brand outside of your business brand. I'm really excited to talk about this today because I've researched and learned a lot from it, so I'm here to share my learnings with you along with some practical steps to apply to yourself and your brand.

In this episode I cover:

  • What personal branding is

  • How it differs from business branding

  • My experience so far with building my personal brand

  • Some ways that you can align both your personal and business brand

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Em Hewitt
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